We have seen Lyft imitate this with their campaign for Halloween. Wishbone makes you look at comparisons and ask questions about yourself. The website covers a wide variety of topics, including travel, entertainment, technology, health and fitness, shopping, Arts, and much more. Wishbone caters to all of your curiosities. Following Uber’s footsteps, businesses need to target smaller customer bases through relevant events, which will slowly win a loyal customer base. Wishbone is a survey app that helps you compare anything your heart desires. Uber’s most recent collaboration with the Yankees even offered riders had a chance to win tickets to games. If a business wants to replicate this success it needs to follow the same rule: Provide value to consumers, and don't think about branding. Rather, it is a fitness training app that assists runners with planning, measuring and tracking their running routines to become better runners. The reason this application is successful is because it provides value. The Nike+ Running app is not trying to sell anything to its users. – Jenna Gross, Moving Targetsįorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Brands can emulate this concept by implementing a cross-channel strategy that delivers messaging multiple ways to ensure their message is heard. The success of the game can be attributed to Kardashian sharing information about new updates and features directly to fans on her social accounts. The Kim Kardashian: Hollywood app gives a behind-the-scenes look at the Kardashian lifestyle while maintaining a sense of humor. For companies that are looking to develop or enhance their current app, they can learn a lot from United Airlines' simple design, functionality and customer service. In real time, I can check my flight status, check in for my flight and book flights in a matter of minutes. I travel a lot and find the United Airlines app to be one of the most helpful digital tools around. This, in turn, creates a never-ending viral loop of users. While the comparisons are provocative, the app has primarily gone viral because it creates a daily habit in users by inviting them into the app twice daily to vote and see how friends vote on comparisons. Wishbone is a mobile app that allows you to compare anything, such as whether Taylor Swift's mansion is more glamorous than Kylie Jenner's.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |